The New Packaging Design Of The Chinese-style Bird's Nest Gift Box II

Yanbenxian·Bird's Nest Series

"Yanbenxian" bird's nest brand with the same classical style

Take "Bird's nest is fresh, women are gorgeous" as the slogan

Aiming at allowing women to bloom beauty and realize self-worth

Advocate a new quality lifestyle

In terms of overall design, it follows the exaggerated but not vulgar,

Aesthetic principles that are avant-garde but not extreme, flamboyant but hidden in details

Create a noble, high-end and exquisite fashion sense of the product

The LOGO design revolves around the "bird's nest" feature

Taking the raw material origin of "Yanbenxian" brand as the creative entry

Extract elements such as swallows, flowers, and cliffs to form super symbols

Demonstrate the brand's sense of fashion and culture

Increase consumers' awareness of products and build a good impression

Three themed products, under the name of "Florals Striving for Beauty"

It symbolizes the nourishment of spring brought by swallows, and the flowers are competing to open

There is quite an image of "swallows perched on branches and flowers compete for beauty"

Implied the functional value of the product

"Red Swallow" series means "Red Yan"

Derived from "Swallows come to report new happiness, flowers bloom four seasons red"

The meaning of being happy on the branch and beaming

The shape of the gift box is designed with reference to the ancient food box

The surface of the box is outlined with delicate and fine craftsmanship

The scene of Yan Lai announcing the good news to the pregnant woman

Cleverly hinting at the applicable population of this bird's nest

It also adds a bit of classical poetry to the gift box

"Golden Swallow" series is also "amazing"

With the auspicious meaning of "golden swallows herald the coming of spring, flowers bloom to welcome wealth"

I wish the users rich and prosperous flowers and a lot of money

"Fresh Swallow" series echoes the brand concept

Derived from delicious bird's nest

The implication of blooming fresh "swallow" woman

In terms of design, in the form of paper-cut hollowing out

Create a space scene with a very classical aesthetic image

The brushwork is exquisite, delicate and mature

Makes you feel like you're there

Gift boxes are divided into various forms of packaging,Can meet the needs of different consumer groups such as gift giving,Users can choose according to the specific situation

The "expensiveness" of bird's nest packaging is not simply stacking elements related to bird's nest, but following the principle of "less is more", constructing a picture scene with the meaning and image of "swallow", breaking away from the traditional packaging of bird's nest in transparent glass jars, Intuitively present the noble and luxurious temperament of bird's nest itself.

The new Chinese-style bird’s nest gift box shared earlier injects traditional Chinese aesthetic elements into the design of the gift box, endowing the product with a strong cultural heritage.

At the same time, without losing the modern aesthetic taste, it meets the artistic value needs of more young consumer groups, increases favorability, and boosts the development of product reputation.