Representation Of Custom Fascinating Paper Packaging Graphics
Jun 18, 2022
Leave a message
In packaging design, there are mainly the following forms of packaging graphics, which should be used flexibly in packaging design.
01 Product reproduction
Product reproduction can enable consumers to directly understand the contents of the package in order to produce visual impact and desired effects, usually using concrete graphics or realistic photographic graphics. Such as food packaging, in order to reflect the taste of food, food photos are often printed on the product packaging, in order to deepen the consumer's vivid impression and generate the desire to buy.
02 Product association
"Sentiment by touching the scene" refers to things that evoke similar life experiences and thoughts and feelings. It uses feelings as a medium to move from this thing to another, thinking from the appearance of one thing to the appearance of another. Under normal circumstances, it is mainly from the appearance characteristics of the product, the effect characteristics of the product after use, the static and use state of the product, the composition of the product and the packaged ingredients, the source of the product, the story and history of the product, the characteristics of the place of production, and national customs Design packaging graphics in other aspects to describe the connotation of the product, so that people can think of the contents of the packaging after seeing the graphics.
03 Symbol of the product
The excellent packaging design is likable and praiseworthy, and people can't help but want to buy. This compelling factor is the symbolic effect exuded by the packaging. The function of symbol is to suggest. Although it does not convey ideas directly or concretely, the function of suggestion is powerful and sometimes exceeds concrete expression. For example, in the coffee packaging design, a steaming packaging graphic symbolizes the aroma of coffee, and also symbolizes that young men and women are indispensable beverages in dating and dating to attract consumers.
04 Use brand or trademark to make graphics
Using brands or trademarks as product packaging graphics can highlight the brand and enhance the credibility of product quality. Many shopping bags and cigarette packaging designs mostly use this form of packaging graphics.
05 Product highlight
The so-called contrast is to show the opposite of things very prominently, so as to make the product image more distinct, strong and prominent.
06 How to use the product
Generally, consumers don't know much about the characteristics of new products, which requires artificial methods to explain them in various ways. But the method is to work hard on packaging, using packaging graphics to express the way the product is used; to increase the persuasiveness of the product, and thus arouse the interest of consumers. For example, the instant noodle package is printed with photos of the brewing process or usage method, so that consumers can understand the characteristics of the product in advance.
In packaging design, packaging graphics cannot be isolated separately, but should work closely with the overall layout to make the overall visual design tend to establish a unique style.
Design of export packaging For the packaging design of export commodities, suitable packaging graphics should be selected according to the preferences and taboos of graphics in all countries in the world. In export packaging, cases of imported goods being detained by the local customs or rejected by local consumers because the packaging graphics violate the taboo of the importing country.
Therefore, it is very important to understand the taboo of import on packaging graphics in the packaging design of export products. Different types of packaging graphics have different preferences and taboos: Islam forbids the graphics of pigs, six-pointed stars, crosses, female human bodies, and thumbs up as packaging graphics, and likes five-pointed stars and crescent graphics;
The Japanese think lotus flowers are inauspicious, foxes are cunning and greedy, and the 16-petal chrysanthemum pattern used on the Japanese royal crest is not suitable for packaging. They like circles and cherry blossom patterns;
The British compare goats to unscrupulous men, and regard roosters as indecent objects, and elephants as useless objects that are boring. They cannot be used as packaging graphics, but like shields and oak trees;
Singapore is world-famous as the country of the lion city and likes lion graphics; The image of the dog is taboo in Thailand, Afghanistan, and North Africa Islam;
The French believe that walnuts are not auspicious, and the spades are a symbol of funeral;
GZ Minglai Packaging is specializing in printing all kind of unique paper packaging design. Special treatments like hot stamping, embossing/debossing, spot UV coating, flocking,glitter powder, brush gold edges etc.
Feel free to contact us for your special unique paper packaging requirements!

