Extraction And Development Of Packaging Box Design Elements

In the process of video creation, designers interpret information into units of various areas, called visual elements. Arrange the elements to form meaningful visual terms, and place them on the carrier to achieve the role of information transmission. As the basic visual elements of visual communication, one point, line, surface, and body are used in a variety of ways in visual communication design. To make them serve the theme and content of the design more appropriately, it must be in the visual design of the packaging box. Mining and refining on the elements.

1. Conceptual elements

  The so-called conceptual elements refer to those humanistic concepts that can be perceived by consumers and can trigger consumers' emotions toward products or brands. That is the design positioning we mentioned earlier. When consumers buy tangible material products, they also expect to get a good spiritual feeling. Designers must clarify the concept to be conveyed at the beginning of the design, and pass it to consumption through visual elements.

2. Visual elements

  Conceptual elements are not reflected in the actual design, it will be meaningless. Conceptual elements are usually embodied through visual elements. Visual elements include physical characteristics, the size, shape, and color of graphics. 3 Relationship elements How the visual elements are organized and arranged on the screen is determined by the relationship elements. Including: direction, location, space, center of gravity, etc. That is, the information level is created through visual process design.

4. Practical elements

  Practical elements refer to the elements expressed in the design that realize the functions of packaging storage and convenient opening. Practical elements should be designed and selected based on ergonomic principles. The most basic requirement is that when people experience a package, they can get a sense of simplicity and comfort.

5. Multiple design drafts

  After clarifying the concept and extracting and developing a variety of available visual elements, the composition of the front surface of the product packaging or the main information layout (PDP) becomes the next object to be considered, preliminary creative ideas, logo design concepts and The layout and layout are drawn in the form of sketches. For a concept, there will be multiple drafts. Although it is not necessary to accurately display fonts and various flat elements in the sketch, and the colors are only marked with text, the sketch helps to determine the specific visual communication method and facilitate the communication between designers. And communication with customers. When drawing a sketch, you usually use a pencil or pen to draw on paper. There is no need to make it on a computer. Computers often limit people's thinking because of fixed methods. The sketches you have drawn should not be discarded at will. Some design sketches you are not optimistic about may inspire other members of the design team, or some of the visual elements can be used to develop other drafts. It’s easy to communicate with designers as well as with customers.

When drawing a sketch, you generally use a pencil or pen to draw on paper. There is no need to make it on a computer. Computers often limit people's thinking because of fixed methods. The sketches you have drawn should not be discarded at will. Some design sketches that you are not optimistic about may bring inspiration to other members of the design team, or some of the visual elements can be used to develop other drafts.