Cosmetics-packaging Design Is Productivity

It is often said that a woman's money is best earned. Perhaps it is for this reason that the income of cosmetics manufacturers continues to rise, which has further promoted the prosperity of the cosmetics packaging industry. Although our society today has many livelihood and economic issues that cannot be ignored, we can still feel the rapid development of China's economy in recent years. I think the most direct feeling is the great abundance of life materials. Among them, cosmetics have also entered thousands of households from the "tip of the pagoda". I don’t know. Have consumers ever paid attention to the fact that the packaging of the cosmetics you bought is different from before. Is the effect of the cosmetics you use increasing?

　　 Recently, I was fortunate to interview a senior practitioner in the cosmetics packaging industry. He said to the author: “I think the packaging design of cosmetics is the key to building its brand and its core strength.” Perhaps facing the author’s strong desire for knowledge, he continued: “The research and development of cosmetic product quality has reached To an extreme point. Quality is not the most critical issue for cosmetics manufacturers. Unless the manufacturer adds prohibited ingredients to their products."

　　In this case, everyone's products are basically homogeneous. So, how to win in the fierce market competition? How to improve the quality of products?

The veteran went on to explain his doubts: "If the manufacturer invests money in product quality research and development, it will take a lot of time and investment, but it will not make much progress. If the cosmetics manufacturer focuses on packaging design, its brand will be qualitatively new. Improve. That is to say, only start from the cosmetic packaging design to distinguish products of the same quality. The appearance design is directly visible to consumers with the naked eye, which is their first impression of cosmetics. Buy or not The purchase of a certain cosmetic product largely depends on the cosmetic packaging design. Many cosmetic manufacturers’ investment in packaging design has increased year by year. From the observation of the customers I cooperated with, it can be roughly summarized that a certain company’s performance in previous years Packaging design investment accounts for 10%-20%, and this year it has soared to 60%. Some companies have even invested 60% higher in packaging."

　　 Before, the author heard a sentence describing government departments, "Reception is productivity." Now, the author has also summed up a sentence "Packaging design is productivity."

　　The increase in economic income has allowed us as consumers to have more spare money to spend on "brands." However, when one day suddenly discovered that more and more money was being spent, the quality of brand cosmetics was still stagnating, and only a bunch of packaging boxes that had no artistic appreciation value and were mass-produced and processed. I hope we can smile calmly.

Guangzhou Minglai Pacakging-focous on developing creative cosmetic gift box design, if need any help just contact us free!