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Innovation To Make Cosmetics Packaging A New Height Aug 03, 2017


"Heart of beauty in everyone". All along, the consumer's pursuit of cosmetics has never stopped, and more fanatical, cosmetics market and therefore has been rapid development. In order to keep up with the pace of development of the cosmetics market, with the packaging industry is also making unremitting efforts to expect packaging innovation to enhance the added value of cosmetics and brand influence for cosmetics companies to win more profits.

 

In fact, cosmetics packaging all the innovation around the creation of profits and start. Such as cross-border cooperation between the brand, this business model of innovation, through the new fashion packaging design, brand culture in different areas of integration, mutual penetration, while improving the brand image, but also broaden the scope of the product audience The Another example, the innovative design of cosmetic packaging, the adhesive tape will be a simple change to a torn to facilitate the opening of the box, this era of electricity under the new trend for consumers to bring a better consumer experience, The consumer's brand of goodwill and reliability, is conducive to cosmetic enterprises to achieve additional income.


With the increasing degree of segmentation of the cosmetics market, men and children gradually become emerging consumer groups, their unique psychological needs of the characteristics of packaging designers have become the focus of attention, and as a basis for packaging design to meet The needs of such consumer groups, and thus for the smooth opening of the men and children's cosmetics market to facilitate.

 

 Of course, our topic can not just stay in the cosmetics packaging of its own innovation, its extension of innovation is also worthy of our attention. In the rapid development of information technology today, based on AR technology cosmetics packaging interactive design let us brain open, with the camera can be traditional packaging text, a single picture into sound, painting, shadow of the diversified three-dimensional presentation Form, the consumer from the "illusory imagination" into the "real experience." This sensible experience beyond the reality makes the consumption process very interesting, but also greatly promote the sale of cosmetics.


  In short, innovation so that cosmetic packaging becomes more beautiful, more fashion, as a "beautiful economy" of cosmetics will therefore have a broader market prospects.

 

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